Introduction 3
Chapter 1. The essence and concept of the organization´s strategy 5
1.1. Organizational strategy concept 5
1.2 Basis of business development strategy 9
Chapter 2. Analysis of the strategy of the tourism enterprise 13
2.1. Brief description of the travel agency 13
2.2. Analysis of the TIARA-TRAVEL product policy 14
2.3. Consumer segment analysis 21
2.4. Analysis of the activities of the main competitors of the company 22
Chapter 3. Development of a strategy (business plan) of a tourism enterprise 27
3.1. Project characteristics 27
3.2. Expected results and timing of their receipt 36
Conclusion 39
List of used literature 41