BLOCK 1. ADVERTISING Facebook / INSTAGRAM ADVERTISING:

Lesson 1. Preparatory stage before setting up advertising
Lesson 2. Business Manager
Lesson 3. Forbidden topics in the FB / Reasons for blocking
Lesson 4. Which niches work in targeting well, which ones are bad
Lesson 5. What does the FB / INST advertising office look like?
Lesson 6. Objectives. What is the best target for what?
Lesson 7. More detailed information on the "Lead form"
Lesson 8. More detailed information on the "Messages"
Lesson 9. More information about Conversions and the Pixel
Lesson 10. Setting up audiences
Lesson 11. All about budgets
Lesson 12. Creating ads that produce results
Lesson 13. Advertising Testing Strategies (Theory)
Lesson 14. Advertising testing strategies (practice)
Lesson 15. Advertising scaling strategies
Lesson 16. Advertising analytics
Lesson 17. Nuances in tuning
Lesson 18. Bans / bugs
Lesson 19. Understanding the strategy, why advertising may not go
Lesson 20. Setting up ads on Instagram profile
Lesson 21. Addition to setting up advertising on Instagram profile
Lesson 22. Analysis of competitor advertising (updated information)

BLOCK 2. WAY OF THE TARGETOLOGIST:

Lesson 1. How to grow in the field of targeting from scratch to your own agency. My opinion and experience
Lesson 2. Delegation
Lesson 3. How we use trello for project management
Lesson 4. Finance for a targetologist
Lesson 5. Customer Search / Niche

BONUS:

How to create a car funnel in the FB messenger