Casson GN
The art of making money: / Per. from English. - SPb .: Publishing house "Litera". Publisher "Vian", 1997. - 160 p.

This edition of the book includes two famous English
Herbert N. Casson businessman "The art of making and preserving
adopt money "and" Art trade ". In a simple and accessible manner the author describes the principles that underlie
the basis for success. Herbert N. Casson often called the "Dale Carnegie for business." His "advice" and
"Rules" - is the ABC of modern businessman.

As you'll see, made recommendations in this book are applicable to all types of production and
trade. In them it is not about any one species of business, and that have in common in all commercial enterprises.
There is no business that consisted only of a unique, unrepeatable, specific features.

Typically, a business is 80% of the most ordinary and familiar. However, very few business people
aware of this report. And since I'm here for more than half a century, is immersed in the world of business and explore more
its three hundred different species, he found himself in the position allowed me to discover the common elements for all
business.
As I found, usually the person is well aware of the special side of the business, but rarely
is so well aware of its general part. Most bankruptcies are not caused by a lack of social, namely general knowledge - on management, marketing, business organization, finance.
Therefore, it seemed appropriate to produce a book dealing with common to all types of businesses
things, a book that people would keep in his desk in the office nearby
Universal yearbooks Uayteykera and railway timetable. Books for
everyday use, capable to assist in decision-making in the organization right
business.
I have found that there are at least twelve of the Rules or principles which should be
know every business person. They are formulated in this book. They could be called Twelve
Condition for success, as no ignoring their case can not be prosperous. So I
I think that this book is worth the money for which it is purchased.
Herbert N. Casson