Contents
Comprehending the diversity of cultures
1 Different languages, different worlds
2 The influence of culture
PART TWO
Management in International Business
3 Classification of cultures
4 Using the Time
5 status, leadership and organization
6 cultural horizons and creating international teams
7 Overcoming the chasm of misunderstanding
8 Meeting of minds
9 Manners (and customs)
PART THREE
To know each other
10 United States of America
11 United Kingdom
12 Australia, New Zealand and South Africa
13 Finland
14 France
15 Germany
16 Italy
17 Portugal
18 Russia
19 Spain
20 Sweden
21 Arab countries
22 Japan
23 China
24 India and Southeast Asia
Epilogue: The achievement of empathy